Indus Appstore : Can it replace Google Play in India?
PhonePe’s Indus Appstore is PhonePe’s India-focused Android app marketplace launched for consumers on February 21, 2024. It’s built on top of the team and technology PhonePe acquired (Indus OS/Indus Appstore) and positions itself explicitly as “an app store that’s made for India” — regional languages, developer-friendly rules, and alternative payment choices are central to its pitch.
Indus Appstore : Can it replace Google Play in India?
PhonePe’s Indus Appstore is PhonePe’s India-focused Android app marketplace launched for consumers on February 21, 2024. It’s built on top of the team and technology PhonePe acquired (Indus OS/Indus Appstore) and positions itself explicitly as “an app store that’s made for India” — regional languages, developer-friendly rules, and alternative payment choices are central to its pitch.